Sumlo

Branding

Brand Identity System

Brand Style Guide

Print Design

2021

Sumlo is a fintech start-up bank making it easier for users to manage their money all in one place. Sumlo is the easy way to see all your income and outgoing cash flow in one place and make changes accordingly including cancelling subscriptions with one tap!

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Challenge

We aimed to create a clean modern brand for Sumlo allowing the brand to feel trustworthy and processional whilst still remaining approachable to the everyday user.

Solution

Through a thoughtful discovery process and an inclusive visual identity along with tailored messaging, we were help build a strong, memorable & friendly brand.

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Collateral

As well as branding I also worked with Sumlo to help translate the visual identity across print materials. It was important to them that their print work was representative of their brand as they reach many people through exhibitions who are not already familiar with the brand.