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SAAS Product
UX Research
Prototypes
Design System
User Journeys
2023
The iCMS project presented us with a multifaceted challenge: creating a web application that seamlessly balances advanced controls and user-friendly simplicity. As our clients' websites were built using a headless architecture, we needed to ensure that iCMS's implementation harmoniously integrated with their existing setups without compromising functionality. Moreover, we were driven by the ambition to surpass the standard set by other content management systems and deliver an unparalleled website management experience.
In the pursuit of conquering our ambitious challenge, we orchestrated a solution that excelled beyond expectations, revolutionizing website management for our clients. Drawing from our extensive knowledge of the end users' needs and our agency's decades of experience, we designed iCMS as a masterful fusion of cutting-edge technology and user-centric design principles. By meticulously refining the user interface and interactions, we achieved an unparalleled level of simplicity without sacrificing the richness of advanced controls.
As the UX/UI designer of iCMS, my passion for user-centric design fueled every aspect of the product's creation. My several years of hands-on experience working directly with end users of our bespoke websites provided invaluable insights into their aspirations, challenges, and desires. This profound understanding of our clients' needs allowed me to craft iCMS with unwavering empathy. I put myself in the shoes of our clients to envision their journey through every interaction, ensuring that iCMS would seamlessly align with their goals. This empathy-driven approach steered our design decisions, empowering me to anticipate pain points and create intuitive solutions.
An essential aspect of the iCMS design was to incorporate a wealth of advanced features while preserving a user-friendly and accessible interface. To achieve this, we embarked on a meticulous journey of simplification and prioritization. As a team, we analyzed complex functionality, broke it down into digestible components, and presented it in a way that was easy to understand and access. We placed great emphasis on clear and intuitive labeling, iconography, and contextual help to ensure that even the most sophisticated features felt approachable.
iCMS stands as a living testament to our commitment to continuous growth and improvement. As the product evolves, it will adapt to the ever-changing needs of our users. We welcome user feedback with open arms, knowing that it is the driving force behind our innovation.
Recognizing the need for consistency and scalability in iCMS's design, I took great care to create a robust design system. This design system serves as a central repository of design elements, guidelines, and best practices, ensuring coherence across all facets of the product. Its modular structure enables easy maintenance and ensures that updates propagate seamlessly throughout the entire application. As our design team expands and new designers join the project, the design system serves as a comprehensive onboarding tool, empowering them to contribute to iCMS with ease, all while maintaining the product's cohesive identity.
iCMS marks a revolutionary shift in the way users manage their eCommerce websites. By thoughtfully considering our clients' needs, we've created a product that not only empowers them with unprecedented control but also ignites their passion for content creation and brand growth. With iCMS, website management is no longer a burdensome task but an exhilarating journey of creativity and innovation. As our clients embrace iCMS and experience the liberation it offers, they will discover a newfound confidence to shape their online presence and propel their businesses to new heights. iCMS marks the dawn of a new era in website management—a future where simplicity and sophistication converge to unlock limitless possibilities for our clients, forever changing the way they engage with their eCommerce websites.